With so much competition in the ecommerce field, it has become extremely challenging to stand out amongst your competitors. However, there’s always a solution to every problem. Since you are not only competing against local brands but international ones as well, it is important for you to design your ecommerce website to the highest quality.
The following guideline will help you to get started on designing your ecommerce website Scarborough to generate more leads and boost sales revenue.
Let’s dive in!
Make Your Layout Simple and Elegant
First and foremost, make sure your ecommerce website has a clear and unambiguous layout so it appears easily readable to your viewers. Unnecessary clutter will only cause more confusion and when a user does not understand what you are offering, he or she will simply leave your website only to move on to the competitor.
The visitor’s eyes should directly focus on to a CTA button to the products you sell. Your goal should be to make your website as readable as possible so visitors are more likely to make a purchase.
Do Not Go for Complex Menu
Many websites do not realise that lengthy menus and features not only make the visitors feel overwhelmed but it overcomplicates things. The simpler your menu is, the easier it is for the customer to locate the product or service he or she is looking for. If you have a large brand offering multiple products, instead of specifying each product, go for broader categories which makes it simple and plain to locate a customer’s desired product. Say, if you have a clothing brand and you have bags, jewelry, scarves and purses so instead of categorising them separately with different names, put it under the section of “Accessories”.
Availability of A Search Bar
Another trick for better ecommerce web design North Yorkshire is to add a search bar. Visitors do not have much time to go through the whole menu and scroll all the way down to find their desired product even if it is simple and short. Remember, you need to provide as much comfort of using your website to the audience as possible. In order to save their time, add a search bar at the top of your website so visitors can easily type in their desired product at the cost of one click.
Make Your Checkout Process Easy and Quick
Once a visitor decides to purchase your product, it’s your job to make the checkout process as easy as possible for them. The more steps you add in the checkout process; the more chances you give the visitor to abandon the purchase. In fact, according to a study, 28% claimed that they abandoned their purchase because the checkout process was to complex and time-taking. Make sure this doesn’t happen with your brand.
Working with an experienced and skilled website designer in Scarborough will ensure your ecommerce website is built to perform and make sales.